RMIT's Projects

Continuing my study as a Digital Marketing student at RMIT, I got the chance to interact with many real clients, solve real cases in the business, and also be able to plan and create many meaningful campaigns. Those experiences help me a lot in expanding my knowledge about marketing, gained the ability to brainstorm and develop creative thoughts, major ideas, slogans, key messages, and so on.

MAGGI is the very first client that I work with. Here, my job is to generate, contributed creative ideas and concepts to design a 3-month integrated marketing communication campaign boosting Maggi Oyster Sauce to a new segmentation of customers - young novice cooks. More detail could be seen here.

For three months, together with my team, we plan a digital content brief for United Tastes, providing content concept, creative concept, and tactical execution to promote their goods among Vietnamese customers. Detailed could be seen here.

Zkafe is the last client that I work with before starting my internship. I help them investigate the coffee market for the Zkafe capsule coffee machine, assist the brand in analyzing and explaining empirical data gathered from target customers, and create concepts and big ideas that correspond to data analysis insights. Details could be seen here.

The final project that I and my team made in the last course of RMIT is to develop a strategic plan for EQUO - a brand that produces recycle straws and utensils using natural ingredients such as coffee, grass, rice, etc - that used to appear on Shark Tank Vietnam. We help them to identify the current problem and recommend viable solutions that will address the client's issue, which is to expand further in the Vietnam market. You can discover more here.

Besides these projects above, I also have some other projects, like Campaign for MB Bank , or SEM Report about Pandora as well.